CUSTOMER SERVICE TRAINING THAT MAKES A GREATER IMPRINT!
EXCEPTIONAL SERVICE IS EXPECTED!
Creating fiercely loyal customers, a mission-minded service team, and a brand that is known for exceptional customer service is challenging...but...it's also expected from those you serve! With increased customer demands, louder social voices, and the need to leave your service DNA with every customer, providing exceptional service is a necessity! Since your current service is either delivering or destroying your brand promises, your need to deliver the highest level of service is paramount. How are you ensuring exceptional service?
Our proven Imprinting® methodology provides organizations of all shapes and sizes the tools needed to master the 6 essential service practices found in every organization that is known for providing exceptional service.
Together...we can make a greater imprint on those you serve!
CUSTOMER SERVICE & CX RESEARCH RESULTS
"80% of business leaders believe they deliver superior service, but only 8% of their customers agree"
(Bain and Company)
"Consumers ranked 'exceptional service' as the #1 factor that impacts their level of trust"
(Dimensional research)
"Customers are willing to pay up to 17% more when their products & services are accompanied by excellent service"
(American Express)
70% of the customer's journey is dictated by how they 'feel' they're being treated by an organization"
(Mckinsey and Company)
WE SOLVE SERVICE PROBLEMS
- Low employee motivation, engagement, & 'quiet quitting'
- The lack of time and resources dedicated to service training
- 'Service Fog:' A lack of clear service direction and strategy that customer-facing team members can understand and follow
- The frequency of upset, dissatisfied, or lack of customer loyalty
- The amount of HR time dedicated to service related issues
- Finding solutions to handle the people, processes, & policies that are impacting service excellence
- Ineffective service trainings
- Ongoing service deficiencies not being addressed
- Challenging brand/service reputation repercussions
WHAT EXACTLY IS IMPRINTING®?
'Imprinting' is hyper-customer loyalty that produces fiercely faithful followers!
Do you ever wonder what separates brands like Disney, Ritz-Carlton, and Chick-fil-A from everyone else? It's not luck, unlimited budgets, or magic—it's a formula. There is a specific set of practices that creates brand magnetism, where customers will pay more, wait longer for, and make more effort to get! Like a well-orchestrated symphony, organizations that master this formula create extremely loyal customers who not only become brand advocates but your greatest advertising assets.
This is the practice and power of Imprinting®!
The best news? All 6 practices that are part of the Imprinting® methodology can be mastered and managed by any business, regardless of size, industry, or budget. This isn't theoretical—it's practical, actionable, and immediately applicable to your business.
Meet Michael Barnett
Michael has spent years studying these patterns, and working with organizations from healthcare to Harley-Davidson. Michael's Imprinting® approach is the basis for his best-selling service book, 'Customer Relationship Imprinting,' and a proven framework that will serve your customer-facing leaders and team for a lifetime!
How do we start?
Schedule a 1-on-1 call with Michael, email or call us to begin your Imprinting® journey and discovering these 6 elements that ensure exceptional service without exception. Together, let's start solving your service problems once and for all, and begin to make a greater imprint on those you serve!
SELECT IMPRINTING® TESTIMONIALS

HARLEY DAVIDSON
"As a result of Imprinting®, and this partnership, we have increased our 'Relational Velcro' (more meaningful interactions). with our customers."

LOMA LINDA UNIVERSITY MEDICAL CENTER
"Michael and his team deliver!"

CARL'S JR.
"Michael understands the needs/wants of today's consumer. This unique approach to customer service will increase sales and profit at any business!"
Franchisee of the year/#1 ranked Carl's Jr. in the U.S.

WHOLE BODY WELLNESS
"Michael's trainings are amazing, interactive, and effective. Our patient touch has improved substantially and so has our production!"

MARKER BROADCASTING
"Great presentation! Michael packs a lot into his short presentation with our team. Very Impressed...and surprised at the amount of tips he shared with us!"

BYU
"Michael exceeded our expectations! We would highly recommend His training."

POLA MARKETING
"Michael has played a very strategic role in the development of our team that has enabled us to expand our imprint with customers like never before."

ROAR BEVERAGES
"Michael's training hits at the heart of service excellence!"
HOW CAN WE HELP YOU MAKE A GREATER IMPRINT?
GET OUT OF SERVICE TRIAGE!
NBC INTERVIEW: THE STATE OF SERVICE
Watch Michael's recent NBC interview where he describes the need to reinvest in your service efforts. Those that prioritize exceptional service are winning. Those stuck in service triage are simple just trying to keep staffed and have lost the ability to attract, acquire, and retain customers through their service practices.